The Requirement for a Market Segment to Be Responsive Means

Multiple Choice

The requirement for a market segment to be responsive means:

A) over half of the consumers in the identified segment will be actively interested in the product
B) all the segments identified by a marketer should respond to the marketing mix
C) all the segments identified by a marketer should not respond to the marketing mix
D) the segments identified by a marketer should not differ in the level of their responsiveness to the marketing mix
E) the segment identified by a marketer should differ in how it responds to the marketing mix when compared to another segment confronted with the same mix