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    Exam 15: Segmenting and Targeting Markets
  5. Question
    _____ Segmentation Is Based on Personality,motives,and Lifestyles
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_____ Segmentation Is Based on Personality,motives,and Lifestyles

Question 16

Question 16

Multiple Choice

_____ segmentation is based on personality,motives,and lifestyles.


A) Psychographic
B) Demographic
C) Benefit
D) Family life cycle
E) Character

Correct Answer:

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