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_____ Is a Company-Wide Business Strategy Designed to Optimize Profitability,revenue,and

Question 43

Multiple Choice

_____ is a company-wide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer groups.


A) Organizational optimization
B) Consumer relationship marketing (CRM)
C) Total quality management (TQM)
D) Customer relationship management (CRM)
E) Market aggregation

Correct Answer:

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