Drugstore Chain CVS Has an ExtraCare Program That Allows Customers

Multiple Choice

Drugstore chain CVS has an ExtraCare program that allows customers to register for a card that is swiped prior to each purchase and gives discounts and offers special in-store promotions.The most likely reason why CVS implemented this reward program is to:

A) reduce problems associated with cultural diversity.
B) make sure the 80/20 principle is not influencing its activities.
C) retain loyal customers.
D) create cognitive dissonance.
E) lessen the importance of customer service.