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    Essentials of Marketing
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    Exam 21: Customer Relationship Management (CRM)
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    Data Consolidation Is an Analytical Process That Compiles Actionable Data
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Data Consolidation Is an Analytical Process That Compiles Actionable Data

Question 14

Question 14

True/False

Data consolidation is an analytical process that compiles actionable data about the purchase habits of a firm's current and potential customers.

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