Frequent Flyers If You Think George Clooney's Character in the Movie Up

Multiple Choice

Frequent Flyers
If you think George Clooney's character in the movie Up in the Air was pure fiction,think again.Clooney portrayed a frequent flyer who enjoyed top-of-the-line perks the likes of which even most "elite" flyers don't experience.That's because he was a member of American Airline's invitation-only ConciergeKey recognition program.Most airlines maintain these unpublished super elite frequent flyer plans,such as Continental's Chairman's Circle and Delta's Executive Partner programs.These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue.You'll have to fly upward of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Flyers.Most airlines have considerable information regarding their frequent flyers,some of which has been purchased from outside vendors.Purchasing information on customers to better describe their needs or to determine how responsive they might be to marketing programs is called:

A) data mining.
B) database enhancement.
C) data warehouse.
D) database expansion.
E) knowledge management.