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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
  5. Question
    The Attitude Sequence of Cognitive → Conative → Affective Is
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The Attitude Sequence of Cognitive → Conative → Affective Is

Question 14

Question 14

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The attitude sequence of cognitive → conative → affective is based on the hierarchy of effects model sequence.

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