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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
  5. Question
    MECCAS Stands for Means-End Conceptualization of Components of Advertising Strategy
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MECCAS Stands for Means-End Conceptualization of Components of Advertising Strategy

Question 1

Question 1

True/False

MECCAS stands for Means-End Conceptualization of Components of Advertising Strategy.

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