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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    New, Emerging Musical Artists Are Now More Receptive About Using
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New, Emerging Musical Artists Are Now More Receptive About Using

Question 140

Question 140

True/False

New, emerging musical artists are now more receptive about using their songs in advertisements because they believe that using the songs will capture the kind of attention that will lead radio disc jockeys to play the song on the air.

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