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    Integrated Advertising Promotion Study Set 1
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    Exam 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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    The Priceless Campaign of MasterCard Is Based on A(n)
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The Priceless Campaign of MasterCard Is Based on A(n)

Question 139

Question 139

Multiple Choice

The priceless campaign of MasterCard is based on a(n) :


A) humor appeal
B) emotional appeal
C) rational appeal
D) fear appeal

Correct Answer:

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