Multiple Choice
Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:
A) sex appeals
B) emotional appeals
C) fear appeals
D) scarcity appeals
Correct Answer:
Verified
Correct Answer:
Verified
Q28: Visual esperanto advertising recognizes that visual images
Q31: In France, humor and sexuality are often
Q33: In the past, creatives designing business-to-business ads
Q35: Which is an example of visual esperanto?<br>A)
Q37: Television and print advertisements by Victoria's Secret
Q129: The types of sexually-oriented ads that will
Q157: Scarcity appeals are designed to build brand
Q160: Advertisements using overt sexual stimuli or containing
Q208: To achieve brand loyalty, advertisers must address
Q209: Each of the following statements about the