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    Integrated Advertising Promotion Study Set 3
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    Exam 6: Advertising Design
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    Advertisements Using Overt Sexual Stimuli or Containing Nudity Produce Higher
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Advertisements Using Overt Sexual Stimuli or Containing Nudity Produce Higher

Question 160

Question 160

True/False

Advertisements using overt sexual stimuli or containing nudity produce higher levels of physiological arousal responses in males, but not for females.

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