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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
  5. Question
    A Cognitive Message Strategy Is a Presentation of Rational Arguments
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A Cognitive Message Strategy Is a Presentation of Rational Arguments

Question 182

Question 182

True/False

A cognitive message strategy is a presentation of rational arguments or pieces of information about a good or service.

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