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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    The Principle of Campaign Duration Suggests That All Advertisements Should
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The Principle of Campaign Duration Suggests That All Advertisements Should

Question 178

Question 178

True/False

The principle of campaign duration suggests that all advertisements should be easily recalled by viewers, but without them becoming boring or uninteresting.

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