True/False
The principle of campaign duration suggests that all advertisements should be easily recalled by viewers, but without them becoming boring or uninteresting.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q73: What are the two types of affective
Q114: The component of a slice-of-life execution that
Q134: A generic message is a direct promotion
Q173: Which message strategy is most linked to
Q174: Identification is the ability of the audience
Q174: In terms of the relationship between message
Q180: Using the creative brief, the creative develops
Q181: Showing how Windex makes a dirty window
Q182: A cognitive message strategy is a presentation
Q183: What are the two types of conative