True/False
Celebrity endorsers are used for ads because their stamp of approval on a product can enhance the product's brand equity and create emotional bonds between the consumers and the brand being endorsed.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q139: Which message strategy attempts to elicit powerful
Q140: What roles can music play in advertisements?
Q141: A business-to-business ad featuring a routine business
Q142: The advertising appeal is the primary tactic
Q143: In the hierarchy of effects model, cognitive
Q145: The manner in which an advertising appeal
Q146: A unique selling proposition does not require
Q147: Each of the following is a type
Q148: "We are Chicago's friendliest car dealer!" is
Q149: A physician endorsing a specific brand of