True/False
Wal-Mart's emphasis on low prices violates the principle of consistent positioning, which stresses quality instead.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q16: Negative comparison ads may transfer negative feelings
Q144: Visual consistency is important in developing effective
Q146: In terms of executional frameworks, a dramatization
Q147: Which strategy is often used to promote
Q148: Informative executions work best for high-involvement products.
Q150: The duration of an advertising campaign is
Q151: Rotoscoping is a new, high-tech form of
Q152: In an advertisement for the Weight Center,
Q153: Showing how a product works is found
Q154: A unique selling proposition is an explicit,