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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Which Strategy Is Often Used to Promote a Stronger Brand
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Which Strategy Is Often Used to Promote a Stronger Brand

Question 147

Question 147

Multiple Choice

Which strategy is often used to promote a stronger brand name?


A) affective
B) cognitive
C) conative
D) generic

Correct Answer:

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