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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
  5. Question
    An Advertisement Should Have Only One Selling Point That Is
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An Advertisement Should Have Only One Selling Point That Is

Question 120

Question 120

True/False

An advertisement should have only one selling point that is easily identifiable to the audience and that highlights one of the product's benefits.

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