Multiple Choice
In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:
A) develop a means-end chain
B) choose a spokesperson or decide if one will be used
C) choose an appropriate message strategy
D) decide on the ad execution
Correct Answer:
Verified
Correct Answer:
Verified
Q9: Name the executional frameworks advertisers can utilize.
Q17: The generic cognitive message strategy is a(n):<br>A)claim
Q31: The two types of affective message strategies
Q69: Resonance advertising attempts to connect a product
Q92: The potential for negative publicity caused by
Q113: In terms of attitude formation, the sequence
Q120: An advertisement should have only one selling
Q125: Perfumes and colognes often use a demonstration
Q128: In terms of source characteristics, trustworthiness is
Q180: A physician endorsing a specific brand of