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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Which Message Strategy Is Most Linked to Emotions
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Which Message Strategy Is Most Linked to Emotions

Question 173

Question 173

Multiple Choice

Which message strategy is most linked to emotions?


A) cognitive
B) affective
C) hyperbole
D) conative

Correct Answer:

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