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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    The Key to a Testimonial Executional Framework Is
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The Key to a Testimonial Executional Framework Is

Question 164

Question 164

Multiple Choice

The key to a testimonial executional framework is:


A) likeability
B) negative likeability
C) credibility
D) visual consistency

Correct Answer:

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