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    Integrated Advertising Promotion Study Set 1
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    Exam 7: Advertising Design: Message Strategies and Executional Frameworks
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    Authoritative Executions Are the Most Widely Used in The
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Authoritative Executions Are the Most Widely Used in The

Question 166

Question 166

Multiple Choice

Authoritative executions are the most widely used in the:


A) business-to-business sector
B) consumer sector
C) services sector
D) governmental sector

Correct Answer:

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