True/False
The primary reason for building a database, coding the information, and data mining is to use the output to build programs that will boost sales revenues.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: The first step in the selling process
Q164: The number one reason individuals remain loyal
Q165: Using identification IDs and passwords on a
Q166: The key reason many CRM programs failed
Q167: Share of a customer measures a customer's
Q169: A marketing database contains:<br>A) transactions individuals have
Q170: Catalogs offer the advantages of being long
Q171: Successful database marketing emphasizes two things: identifying
Q172: In developing a CRM program, the "share"
Q193: Sales leads should be qualified and placed