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In Developing a CRM Program, the "Share" of Customer Term

Question 172

Multiple Choice

In developing a CRM program, the "share" of customer term refers to:


A) the potential value that could be added to a given customer's lifetime value
B) the lifelong earnings of a customer
C) the share of a customer's income that is spent on a particular product
D) the percentage of time spent on acquiring the customer's loyalty

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