True/False
According to the Direct Marketing Association, about 60 percent of direct marketing expenditures are spent on retaining current customers.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q62: Repeat customers purchase more frequently and spend
Q63: Many companies that sell clothes over the
Q64: With location-data tracking, the term "hashed" refers
Q65: If a salesperson is paid commission on
Q66: If Amelia spends $300 per year at
Q68: With the compensation approach to handling objections,
Q69: A lifetime value analysis creates a figure
Q70: To maintain positive attitudes in a permission
Q71: A key principle in developing a loyalty
Q72: The most common form of direct marketing