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    Exam 11: Database and Direct Response Marketing and Personal Selling
  5. Question
    In Terms of the Sales Presentation, the ________ Approach Uses
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In Terms of the Sales Presentation, the ________ Approach Uses

Question 73

Question 73

Multiple Choice

In terms of the sales presentation, the ________ approach uses specific statements, or stimuli, to elicit specific responses from customers.


A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Correct Answer:

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