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    Integrated Advertising Promotion Study Set 1
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    Exam 11: Database and Direct Response Marketing and Personal Selling
  5. Question
    In Terms of the Sales Presentation, the ________ Approach Is
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In Terms of the Sales Presentation, the ________ Approach Is

Question 174

Question 174

Multiple Choice

In terms of the sales presentation, the ________ approach is often used by telemarketers, retail sales clerks, and new field salespeople.


A) mission-sharing
B) need-satisfaction
C) problem-solution
D) stimulus-response

Correct Answer:

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