PepsiCo Reacted to Negative Claims About Hypodermic Needles Being Found

Multiple Choice

PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not happen at their factories. This is an example of using which approach to managing negative publicity?

A) impression management
B) crisis management
C) enhancement
D) an apology strategy