With Respect to the Text's Advice in Conducting a SWOT

Multiple Choice

With respect to the text's advice in conducting a SWOT analysis. which of the following best describes "Look for Causes. Not Characteristics"?

A) Break down clichés into meaningful customer-oriented issues.
B) Refrain from conducting a single generic analysis for the entire organization.
C) Gauge the actual perceptions of customers that give rise to the firm's strengths and weaknesses.
D) Focus on the resources possessed by the firm and/or its competitors that are the true causes for the firm's strengths, weaknesses, opportunities, and threats.
E) Clearly differentiate internal issues from external issues.