Why Is It Important That Marketing Goals Involve Some Degree

Multiple Choice

Why is it important that marketing goals involve some degree of intangibility?

A) It makes it more difficult for competitors to determine the firm's marketing strategy.
B) It makes goals more consistent with the objectives that follow.
C) It makes goals easier to achieve.
D) It promotes learning by forcing employees to ask questions about the strategy.
E) It makes the goal more motivational and promotes continuous improvement