In the Marketing Strategy for Amazon, the Following Statement Appears

Multiple Choice

In the marketing strategy for Amazon, the following statement appears: Our strategy is designed to increase the percentage of repeat customers from 80 percent to 85 percent in the next 12 months. This statement is an example of a:

A) quantitative goal.
B) continuous objective.
C) procedural objective.
D) qualitative objective.
E) discontinuous objective.