Multiple Choice
When Meghan went to buy groceries, she found everything on her list except Pampers diapers. While the store had other competing brands in stock, Meghan left and drove five miles to the next store where she found the Pampers. It appears that Meghan exhibits a high degree of __________ for Pampers diapers.
A) brand recognition
B) brand preference
C) brand insanity
D) brand equity
E) brand insistence
Correct Answer:
Verified
Correct Answer:
Verified
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