Typically, the Difference Between the Planned Marketing Strategy and the Strategy

Multiple Choice

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:

A) caused by managerial mistakes, not by changes in the firm's internal or external environments.
B) typically caused by unexpected competitive activity.
C) caused by the way the planned marketing strategy is implemented.
D) independent of marketing implementation.
E) caused solely by changes in customer behaviors.