An Advertiser Is Having Problems Buying Advertising Time on Television

Multiple Choice

An advertiser is having problems buying advertising time on television because there are now so many channels to choose from, each with its own audience demographics. According to the text, this abundance of choice is in part due to what postmodern view of society?

A) Societies are becoming more homogeneous.
B) Societies are becoming more fragmented.
C) Societies are becoming overly predictable.
D) Societies are becoming overexposed.