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    Exam 5: Communication and Mass Media
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    What Is the Term for the Approach to Media Effects
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What Is the Term for the Approach to Media Effects

Question 104

Question 104

Multiple Choice

What is the term for the approach to media effects that was pioneered by George Gerbner and his associates?


A) ideology model
B) cultivation analysis
C) hegemony model
D) propaganda analysis

Correct Answer:

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