Question 1

Public relations goes beyond a journalistic role. In what way?

Accepted Answer

Public relations is a strategic process that involves research, planning, decision making and pr,oblem solving, to help an organization create a mutually beneficial relationship with its publics using many communications tools,

Question 2

Match the public relations activity with its description.
-Internal relations

Accepted Answer

A)   Implementation of activities by which organization takes message to its publics.
B)   Developing relationships between organization and those involved in public policy issues.
C)   Development, investor relations, fundraising.
D)   Readiness to deal with emergency public relations situation.
E)   Attempts to develop beneficial relationship with people who use product or service.F)  Seeks positive relationship with neighborhood, environs.G)  Aids development of organizational relations. G

Question 3

What are some tips for effective online writing style for public relations purposes?

Accepted Answer

Web pages for public relations purposes should be as user-friendly as possible In addition to following general advice on Web writing (short, inverted pyramid, Web writers should try to keep text to a single page, chunk text into sections, use visual elements, make text legible, keep backgrounds and artwork simple, and include interactive features

Question 4

What are some of the guidelines for designing effective fliers?

Accepted Answer

The answer of What are some of the guidelines for...

Question 5

How do public relations professionals use online venues?

Accepted Answer

The answer of How do public relations professionals use online...

Question 6

Effective newsletters focus on the publication's benefit to readers and its contents are best determined by the interests of its readers. Once top-down communication vehicles, today's organizational newsletters are a more open communications medium for once-passive receivers of information.

Accepted Answer

A) True 
 B)False

Question 7

Newsletter writing is concise and crisp, with a style that is informal, not chatty. Writers need to maintain credibility with their readers, avoiding anything subservient to management or overtly promotional.

Accepted Answer

A) True 
 B)False

Question 8

Match the public relations activity with its description.
-Public affairs

Accepted Answer

A)   Implementation of activities by which organization takes message to its publics.
B)   Developing relationships between organization and those involved in public policy issues.
C)   Development, investor relations, fundraising.
D)   Readiness to deal with emergency public relations situation.
E)   Attempts to develop beneficial relationship with people who use product or service.F)  Seeks positive relationship with neighborhood, environs.G)  Aids development of organizational relations.

Question 9

How does an organization engaging in public relations address issues?

Accepted Answer

The answer of How does an organization engaging in public...

Question 10

What are some general guidelines for effective brochure design?

Accepted Answer

The answer of What are some general guidelines for effective...

Question 11

Match the public relations activity with its description.
-Community relations

Accepted Answer

A)   Implementation of activities by which organization takes message to its publics.
B)   Developing relationships between organization and those involved in public policy issues.
C)   Development, investor relations, fundraising.
D)   Readiness to deal with emergency public relations situation.
E)   Attempts to develop beneficial relationship with people who use product or service.F)  Seeks positive relationship with neighborhood, environs.G)  Aids development of organizational relations.

Question 12

Your text says emerging communication technology is a "mixed blessing" for public relations professionals. How so? Explain in 100 words.

Accepted Answer

The answer of Your text says emerging communication technology is...

Question 13

What is a planning sheet and why is it useful?

Accepted Answer

The answer of What is a planning sheet and why...

Question 14

Match the public relations activity with its description.
-Customer relations

Accepted Answer

A)   Implementation of activities by which organization takes message to its publics.
B)   Developing relationships between organization and those involved in public policy issues.
C)   Development, investor relations, fundraising.
D)   Readiness to deal with emergency public relations situation.
E)   Attempts to develop beneficial relationship with people who use product or service.F)  Seeks positive relationship with neighborhood, environs.G)  Aids development of organizational relations.

Question 15

Differentiate between advertising, marketing and integrated communication.

Accepted Answer

The answer of Differentiate between advertising, marketing and integrated communication....

Question 16

Match the public relations activity with its description.
-Crisis communication

Accepted Answer

A)   Implementation of activities by which organization takes message to its publics.
B)   Developing relationships between organization and those involved in public policy issues.
C)   Development, investor relations, fundraising.
D)   Readiness to deal with emergency public relations situation.
E)   Attempts to develop beneficial relationship with people who use product or service.F)  Seeks positive relationship with neighborhood, environs.G)  Aids development of organizational relations.

Question 17

Public relations is a complement to journalism. How?

Accepted Answer

The answer of Public relations is a complement to journalism....

Question 18

Differentiate between fliers and brochures:

Accepted Answer

The answer of Differentiate between fliers and brochures:...

Question 19

Differentiate between publics, markets and audiences.

Accepted Answer

The answer of Differentiate between publics, markets and audiences....

Question 20

What is a newsletter?

Accepted Answer

The answer of What is a newsletter?...

Exam 15: Writing for Organizational Media

Public relations goes beyond a journalistic role. In what way?

Match the public relations activity with its description. -Internal relations

What are some tips for effective online writing style for public relations purposes?

What are some of the guidelines for designing effective fliers?

How do public relations professionals use online venues?

Effective newsletters focus on the publication's benefit to readers and its contents are best determined by the interests of its readers. Once top-down communication vehicles, today's organizational newsletters are a more open communications medium for once-passive receivers of information.

Newsletter writing is concise and crisp, with a style that is informal, not chatty. Writers need to maintain credibility with their readers, avoiding anything subservient to management or overtly promotional.

Match the public relations activity with its description. -Public affairs

How does an organization engaging in public relations address issues?

What are some general guidelines for effective brochure design?

Match the public relations activity with its description. -Community relations

Your text says emerging communication technology is a "mixed blessing" for public relations professionals. How so? Explain in 100 words.

What is a planning sheet and why is it useful?

Match the public relations activity with its description. -Customer relations

Differentiate between advertising, marketing and integrated communication.

Match the public relations activity with its description. -Crisis communication

Public relations is a complement to journalism. How?

Differentiate between fliers and brochures:

Differentiate between publics, markets and audiences.

What is a newsletter?