Question 1

Which of the following is NOT a sport context factor?

Accepted Answer

A)   The consumer perspective
B)   Usefulness
C)   Temporal pressure
D)   Social surrounding A

Question 2

Which of the following are examples of cognitive biases that can influence consumer behaviour?

Accepted Answer

A)   Confirmation bias
B)   Loss aversion
C)   Sunk costs
D)   All of the above D

Question 3

When sport consumers begin the process of problem and desire recognition, gathering information and identifying and evaluating alternatives, what process are they engaged in?

Accepted Answer

A)   Consumer decision-making process
B)   Purchase intention process
C)   Sport consumer process
D)   The sport management system A

Question 4

The understanding of sport consumer behaviour is based on _________ psychology, which provides knowledge regarding why individuals search for, select, and use sport products.

Accepted Answer

A)   Reverse
B)   Emotional
C)   Personal
D)   Social

Question 5

Consumers will seek out and use sport products to solve a problem and/or acquire desirable benefits that satisfy ________ and _________.

Accepted Answer

A)   Needs / Wants
B)   Desires / Functions
C)   Experiences / Desires
D)   Wants / Dreams

Question 6

Which of the following best represents factors that are thought to influence consumer decisions?

Accepted Answer

A)   Biases, attitudes, experiences, and social forces
B)   Time, ability, and location
C)   Emotion and education
D)   None of the above

Question 7

Consumer behaviour research is primarily concerned with investigating how ___________ and ___________ factors influence decision-making to explain or predict behavioural patterns.

Accepted Answer

A)   Personal / Social
B)   Cognitive / Emotional
C)   Individual / Environmental
D)   Time / Financial

Question 8

Sport consumer behaviour examines which of the following?

Accepted Answer

A)   Responses before purchasing
B)   Responses after purchasing
C)   Responses during purchase
D)   All of the above

Question 9

From an outsider's perspective, an individual spending $10,000 for tickets to see their favourite team is an example of:

Accepted Answer

A)   Normal behaviour
B)   Irrational behaviour
C)   Rational behaviour
D)   Antisocial behaviour

Question 10

The sport consumer ____________ represents the sport businesses and consumers that make up a pool of potential buyers and sellers of sport products.

Accepted Answer

A)   Marketplace
B)   Industry
C)   Behaviour
D)   Entertainment

Question 11

Which three aspects are examined through the lens of sport consumer behaviour?

Accepted Answer

A)   Purpose, Thoughts, Dreams
B)   Actions, Intentions, and Thoughts
C)   Purpose, Thoughts, and Actions
D)   Purpose, Intention, and Meaning

Question 12

The Sport Experience Design (SX) proposes a system with three elements. Which are they?

Accepted Answer

A)   The sport user, the sport organization, and the sport context.
B)   The athlete, the coach, and the general manager
C)   The sport user, the athletes, the sport media
D)   Sport organizations, sport media, and the sport consumer.

Question 13

Which of the following is NOT a factor that influences sport consumption?

Accepted Answer

A)   Personal factors
B)   Contextual factors
C)   Psychological factors
D)   Circle-of-friends factors

Question 14

The experience blueprint represents a diagram of _________ encountered by consumers. Often these ____________ are arranged in a chronological sequence related to interactions that occur before, during and after buying and using a sport product.

Accepted Answer

A)   Touchpoints
B)   Touchdowns
C)   Interactions
D)   Perceptions

Question 15

Standard micro-economic theory suggests that consumers will make _____________ decisions on what sport products they consume.

Accepted Answer

A)   Impulsive
B)   Anticipated
C)   Rational
D)   Consistent

Exam 1: Introduction to Sport Consumer Behaviour