An Upper-Level Executive at Gucci Has Just Received a Monthly

Multiple Choice

An upper-level executive at Gucci has just received a monthly sales report. The two-page analysis indicates which urban area successfully implemented a new policy and which areas failed in their attempts along with the reasons for the outcomes. This document is an example of:

A) data that marketers need to understand.
B) information because it has been analyzed.
C) raw facts that are not easily comprehensible.
D) data that are not in a format that could be useful for carrying out the company's business.
E) resources used to convert data into information.