A Market Niche Is

Multiple Choice

A market niche is

A) a competitive position that has little profitability for a firm.
B) a relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs.
C) a market segment that a firm stole from a key competitor.
D) a market strategy that positions the firm's brand as close to the market leader as possible.