A Value Proposition Fosters the Most Effective IMC Strategies Because

Multiple Choice

A value proposition fosters the most effective IMC strategies because it

A) conveys knowledge of the target segment in an explicit statement of functional, emotional and self-expressive benefits that client and agency can refer to
B) articulates a distinctive personality for a brand
C) links a brand with status or prestige
D) identifies a brand with a social cause such as literacy