As Marketing Manager for a Large Company That Publishes Magazines

Multiple Choice

As marketing manager for a large company that publishes magazines, you have been put in charge of positioning a new magazine for "woopies," or well-off older people. You research the market and make a recommendation to segment on the basis of some VALS information that you collected. You are about to use

A) usage pattern segmentation.
B) demographic segmentation.
C) geodemographic segmentation.
D) psychographic segmentation.