Self Expressive Benefits Can Be the Basis for Effective Positioning

Multiple Choice

Self expressive benefits can be the basis for effective positioning. With this approach the purpose is

A) to create distinctive images or personality traits for the brand and then invite the consumer into the brand's community
B) on benefit, user and competitive positioning, rather than emotional differentiation.
C) on making a product that doesn't compete directly with the competition.
D) on identifying groups of customers that can be served in a specifically utilitarian way.