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    Exam 4: Understanding the Marketing Environment: Segmentation, Targeting, and Positioning
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    One of the Best Ways to Revive an Ailing Brand
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One of the Best Ways to Revive an Ailing Brand

Question 48

Question 48

True/False

One of the best ways to revive an ailing brand or fix a poor performance in a certain market is to reposition the brand in the consumer's mind - create a revised STP.

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