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  3. Study Set
    PROMO
  4. Exam
    Exam 5: Understanding Buyer Behavior and the Communication Process
  5. Question
    ____ Is Most Likely to Occur in High Involvement Decisions
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____ Is Most Likely to Occur in High Involvement Decisions

Question 42

Question 42

Multiple Choice

____ is most likely to occur in high involvement decisions where the consumer has a rich prior experience


A) Extended problem solving
B) Brand loyalty
C) Limited problem solving
D) Internal information search

Correct Answer:

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