Related to How a Consumer's Culture Shapes His or Her

Multiple Choice

Related to how a consumer's culture shapes his or her tastes and preferences is the concept of Cultural Capital, which is

A) financial investment in creating a brand meaning of clear social significance
B) a particular pattern of consumption that depends on fiscal stability
C) the value that a culture places on certain consumption practices and objects, for example owning a snowboard or a Porsche or flying first class all have cultural capital among certain groups like hipsters or wine snobs
D) the financial value of cultural icons like the Geico Gecko