Scenario 5-3 A Woman Decides That She's Going to Feed Her Family

Multiple Choice

Scenario 5-3
A woman decides that she's going to feed her family pasta salad for dinner. She makes a trip to the grocery store to pick up ingredients. She buys a can of Chicken of the Sea brand tuna and a box of Kraft macaroni and cheese. She chooses the Chicken of the Sea because she thinks that the company uses nets that won't harm dolphins, she knows the company has a talking tuna in its commercials, she thinks Chicken of the Sea is tastier than the competition, and it's the kind her mother always buys. She chooses Kraft macaroni and cheese but really couldn't tell you why. Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-The woman cannot explain why she buys Kraft macaroni and cheese. In fact, if the store was out of it, she would just buy the store brand. Which of the following statements regarding her purchase of Kraft macaroni and cheese is true?

A) Because she can't explain why she always buys it, her consumption behavior is probably not affected by social class.
B) Her choice of Kraft macaroni and cheese is probably the result of a successful problem-solving episode long since forgotten.
C) She holds no brand attitude toward Kraft macaroni and cheese.
D) Even though she buys the same brand repeatedly, it's a low-involvement purchase.