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    Exam 8: Messaging and Media Strategies
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    The Most Essential and Long Term Creative Role of Advertising
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The Most Essential and Long Term Creative Role of Advertising

Question 22

Question 22

Multiple Choice

The most essential and long term creative role of advertising is to:


A) build an emotional bond between consumers and brands.
B) sell more product.
C) give consumers facts.
D) helping consumers to make decisions

Correct Answer:

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