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    PROMO
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    Exam 8: Messaging and Media Strategies
  5. Question
    Characterize the Tensions Between the Creatives and the Account Executives
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Characterize the Tensions Between the Creatives and the Account Executives

Question 20

Question 20

Essay

Characterize the tensions between the creatives and the account executives (AEs) in an advertising agency.

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Creatives are provocateurs and must have...

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