Jack Is Presenting to a Potential Client

Multiple Choice

Jack is presenting to a potential client. He has a polished, rehearsed sales pitch that covers all important sales points. However, when the potential client asks a question focused on his specific situation Jack essentially brushes off the buyer's question and continues his presentation. Jack is using a(n) ____________________________presentation.

A) attention-interest-desire-action (AIDA)
B) need satisfaction
C) canned
D) consultative selling