Multiple Choice
Which of the following is not a major factor in determining which media vehicles will be used for an advertising campaign?
A) Placement of reciprocal ads
B) The availability of the media in a given market
C) The product or service itself
D) Media habits of the intended audience
Correct Answer:
Verified
Correct Answer:
Verified
Q18: The marketing communication function charged with executing
Q19: When a company employs sales people to
Q20: What is the ideal strategy for developing
Q21: The creative people in an international advertising
Q22: Despite the globalization trend, local agencies will
Q24: The promotional budget links established marketing objectives
Q25: The promotional budget links the established objectives
Q26: Which is not one of the measures
Q27: The unauthorized use of an event without
Q28: Which of the following is not one